Description

In this fun presentation, Brian Matson of Two Six Digital will cover what's new in the world of digital marketing and show you innovative ways that AI and machine learning can be applied to enhance those marketing efforts. We'll discuss the latest industry trends, and the benefits of using AI for research, and content generation while leveraging the most powerful marketing tools available today. 

Brian V. Matson has been a part of the travel and tourism industry since 2003 and was the longtime marketing director at the Fargo-Moorhead Convention and Visitors Bureau, where he pioneered several digital and social media promotional programs that included various forms of content development and distribution. Brian received the Explore Minnesota Travel Marketing Excellence Award and the North Dakota Governor’s Award for Tourism Marketing for his efforts. He’s a well-recognized speaker at state, regional, and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any business or organization’s marketing initiatives due to his vast experience working directly with destinations, meetings & convention teams, sports organizations, resorts, attractions, and small businesses.