Description

This session will show you how to create content that stands out and truly connects with your audience. You’ll learn how to make the most of vertical video, understand how the “For You” algorithms work, and explore AI tools to help with content creation. You’ll also get practical tips for using analytics to track your success and keep improving. Leading the session is MI Playground, a Michigan-based content creation and consulting company consisting of brothers Nick and Andy Behling, who work throughout Michigan to create content for partners while also consulting on social media and content creation. This series is sponsored by Brill Manufacturing, Filer Credit Union, Indian Summer, Metalworks, Pure Ludington, Western Land Services, and West Shore Community College. The member cost to participate is $20 and includes lunch.