Description

The Ultimate Update on the State of Digital Marketing (What you need to know, be doing, and prepare for in 2023) The number of digital marketing platforms has not changed much in recent years, but how we use them efficiently and effectively has. By discussing trends in the travel and tourism sector and touching on some important tactics in the fields of content marketing, paid advertising, audience building, analytics, social media platforms, search engine optimization, and email marketing, we'll provide you with the insight and knowledge needed to position your business or organization for future digital marketing success. During lunch, participants will also hear how their business can become involved in group tour planning. This will be a discussion led by Rebecca Berringer, executive director of the Mason County Historical Society and Shelby Soberalski, director of marketing and sales of Lake Michigan Carferry.