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Verified, Unbiased Information About Businesses and Charities: BBB Serving Western Michigan serves 38 counties in the Lower Peninsula, from the Indiana border to our State's capital and north to the Mackinac Bridge. BBB helps consumers identify trustworthy businesses and charities, and those that aren’t. BBB sets standards for ethical business behavior and monitors compliance. BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say. BBB sets standards for and evaluates the practices of thousands of charities so donors know where their money is going. BBB coaches businesses on ethical behavior and how to build stronger, more trusting relationships with their customers. Find local businesses via BBB.org and research local charities via Give.org.