FloraCraft Corporation

FloraCraft Corporation



About Us

A family-owned and Michigan-based company, FloraCraft is the world’s leading manufacturer of foam products for the craft and floral industries. For more than 70 years, we have made it easy for creators everywhere through our innovative craft and floral foam products. FloraCraft is the industry leader for creators through our house of brands.

For over 70 years, FloraCraft® has been providing a safe, secure working environment, with opportunities for personal growth, as well as job and financial security. FloraCraft® serving the world from our Ludington, MI headquarters since 1946!

FloraCraft foam products are available in a variety of shapes and sheets. We also offer Artesia wet foam, natural straw products, and other craft and floral essential products. Dedicated to helping beginners and professionals achieve their best results, FloraCraft products are the foundation of every great project.

Operating from its headquarters in Ludington, Michigan, FloraCraft has facilities in Arkansas, California, and Mexico, with approximately 300 employees. From these locations, our product is shipped throughout the United States, as well as countries around the globe.


  • Craft & Floral Foam
  • Craft Foam
  • Floral Accessories
  • Ludington


Gallery Image HiRes_FloraCraft_Logo_-_Blue.jpg

Rep/Contact Info

Wallace Cain
Director of IT
Steve Carlson
Chief Operating Officer
Eric Erwin
Sarah Genson
Pamm Huether
Project Manager, Product Development
Annie Kaminiski
Director of Operations & Management Information Systems
Jennifer Kunkle
James Morkert
HR Director
Tim Myer
Purchasing Manager
John Nielsen
Chief Financial Officer
Willie Reed
Dondi Richardson
Richard Romas
Continuous Improvement Coordinator
Nicole Schwarz
Mike Smith
Director of Manufacturing
Jamie Sutton
Director of Marketing
Toni Swanson
Marketing Manager