Lunch & Learn - November 2019
Tourism is a critical industry sector in Mason County. But who is our Ludington visitor? A presentation by the Ludington Area Convention & Visitors Bureau will show how can we more strategically leverage our assets to attract more visitors to our businesses.
Brandy Miller, executive director of the Ludington Area CVB, will share findings from a comprehensive new visitor profile report commissioned by the CVB to better understand the Ludington visitor. This never-before-commissioned study paints a clear picture of the typical Ludington summer visitor – including demographics, points of origin, and top motivators for choosing Ludington.
You won’t want to miss this insightful session giving unique insights into the makeup and motivations of our visitors, which can help inform your business and marketing decisions in 2020.